UBER
During the summer of 2018 I designed enhancements for JUMP Bike and Uber Rent, significantly boosting engagement and reducing support inquiries. I successfully shipped three projects that notably improved the user experience for tens of thousands of riders.
MY ROLE
End to end design
Visual design
User research
QA
CASE STUDIES
Hourly Rental Onboarding
Crafted an experience to streamline the onboarding experience for Uber Rent + Getaround.
Stress Free Pickup
Clarified pickup instructions for customers who were having trouble locating the cars in parking garages.
Rebalancing JUMP Bikes
Incentivized users to drop off nearly dead e-bikes in central locations making the process easier for charging.
KEY TAKEAWAYS
Go for the global maxima
Extensive brainstorming and wireframing allow us to quickly sift through numerous ideas, ensuring we land on the best solution—not just any solution. While there may be countless ways to approach a problem, breaking it down to its core often reveals the optimal path forward.
Communicate early and often
Each project involved multiple stakeholders, which was new to me. I worked to establish strong communication channels with PMs, UX researchers, and engineers, streamlining our workflow and minimizing wasted time. The sooner everyone aligned on the project’s direction, the faster we could ship results.
Don’t be afraid to say no
It can be challenging to say no to tempting opportunities, but every yes inherently means saying no to something else. That’s why it’s essential to carefully evaluate what you’re declining and prioritize thoughtfully. Taking on less often enables a higher level of focus and effort, leading to better outcomes than spreading yourself too thin.
Summer 2018 Interns - 3rd Batch!