INSTACART
Generated over $60 million in new revenue for Instacart (2020-2024) across Shopper, Search AI, and Multi-User teams.
SENIOR PRODUCT DESIGNER RESPONSIBILITIES
Product strategy
End-to end design
Future visioning
A/B testing
Roadmapping
Scoping MVP
Presenting to VPs
Building 0-1
CASE STUDIES
Search AI: Spark Ideas
Integrating AI search suggestions to help customers discover products more naturally. Increased engagement rate by 11% and cart adds per search by 14%.
Multi-User: Group Carts
Creating collaborative shopping for 2+ customers. During 9 months on the team, I shipped 8 projects adding $60+ million in net new revenue bringing the business size over $1B.