THUMBTACK
From 2019-2020 I designed the MVP design of Instant Book, tripling customer value for pros. My projects resulted in $6+ million in revenue, thousands of bookings and I conducted two qualitative research studies, trained by the research team.
MY ROLE
End to end project ownership
UX Design
UI Design
Prototyping
Usability Testing
User Research
Market Research
Creative Concepting
Design QA
Design team Medium contributor
CASE STUDIES
Instant Book MVP
Designed a feature letting customers instantly book pros for jobs like TV Mounting and House Cleaning. This tripled customer value to pros leading to $5.5 million in revenue.
Multi-category Support
Post MVP, I created a feature that allowed pros to enroll in multiple Instant Book categories allowing them to get more intentional customers and make more money. This generated over $1 million in revenue.
KEY TAKEAWAYS
Be impact focused
Impact thinking has been the most valuable skill I’ve gained at Thumbtack. This approach trained me to evaluate options, assess their potential impact, and make decisions effectively—not just in product development but across all areas. By focusing on impact, my team and I prioritized projects that delivered the best results for our product.
Be passionate about learning
From the moment I joined the company, I found countless opportunities to try something new and to work on developing new skills. This allowed me to be flexible and even lean into these new-found skills including presenting, conducting research, and writing a medium article.
Get to know your team
I spent time getting to know each of the functions I collaborated with (design, engineering, PM, analytics, research, content strategy, and PMM). This allowed us to communicate better and to make great strides in the metrics and team morale because of this.